Tag Archives: Marketing

New promo cards

Like many other recently laid off photojournalists out there, I’m stuck in a unique place. Being a newspaper photographer, I’ve built a career as a generalist — a jack of all trades, master of none. Basically, I do a lot of things well, but I’ve yet to define myself through a particular specialty.

Sure, there’s a lot of things that I like to photograph, but the important thing right now is getting paid. There’s a lot of competition.

Anyway, I’m trying to brand myself as a lifestyle and portrait photographer, really just to open myself up to a larger potential client base that I might have as a straight up photojournalist.

Here’s my latest attempt at a promo card:

2009 Promo Card - Side One

2009 Promo Card - Side One

2009 Promo Card - Side Two

2009 Promo Card - Side Two

I’m hoping to get these to the printer some time in the next few weeks, so any feedback anyone out there could give me would be much appreciated!