Tag Archives: Magazine

Jumbo 8 Tearsheets

The Office of Undergraduate Admissions is one our biggest clients at Tufts Photo, and with good reason. They cater to a target demographic of 18-year-olds, who have a keen sense of visual literacy thanks to the technology they use every day. At the same time, most of the prospective applicants say they prefer printed college marketing materials — score one for print media!

It’s an environment that practically cries out for a photo- and visual-first approach, and it’s one that the art directors are certainly aware of. Admissions recently hired on a new art direction firm, Hecht and Horton Partners, based locally in the Boston area, and having them on hand to meet regularly in person to collaborate on the Spring 2014 issue was a first for me. In the past, we would have to exchange e-mails with folks in far flung areas around the country, and the spirit of the work doesn’t even compare when you get to sit in a room with another person to hash it out. In this case, I was able to sit down and plan every shoot with the art director and craft a visual campaign for Jumbo, the Tufts admissions magazine, from start to finish, getting to play the producer role that photographers don’t often get to do.

As all of the centerpiece shoots started to come together, it was pretty clear that this issue would be a winner, and the interplay between the layout and the photos really shined. You see the complete issue over at Tufts Admissions.

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tearsheet: 4.15.2010 – People Magazine

Arguably the biggest story in Massachusetts receiving national attention this spring has been Phoebe Prince, the 15-year-old girl who killed herself after what investigators say was a relentless barrage of bullying from her classmates in South Hadley, Mass. — there’s already a Wikipedia entry on the story. There’s still a trial to be had, and no doubt more investigation to be done, but the story only gets sadder and sadder as more details surface.

The media attention a few weeks ago was intense as the teens accused of the bullying were charged and arraigned. One of my assignments for the Herald was to stakeout the juvenile court and wait as some of the girls involved arrived to process their probation papers — hardly an enjoyable assignment in a lot of ways, but the people have a right to know about the disfunction in the South Hadley School District that created such a hostile environment.

One of my photos of accused bully Ashley Longe exiting the courthouse was picked up by People Magazine via Polaris, a stock agency that represents the Boston Herald, for their cover story on Phoebe Prince. Not bad placement for my first time being published in People.

Here’s my spread.