Category Archives: Photojournalism

Jumbo 8 Tearsheets

The Office of Undergraduate Admissions is one our biggest clients at Tufts Photo, and with good reason. They cater to a target demographic of 18-year-olds, who have a keen sense of visual literacy thanks to the technology they use every day. At the same time, most of the prospective applicants say they prefer printed college marketing materials — score one for print media!

It’s an environment that practically cries out for a photo- and visual-first approach, and it’s one that the art directors are certainly aware of. Admissions recently hired on a new art direction firm, Hecht and Horton Partners, based locally in the Boston area, and having them on hand to meet regularly in person to collaborate on the Spring 2014 issue was a first for me. In the past, we would have to exchange e-mails with folks in far flung areas around the country, and the spirit of the work doesn’t even compare when you get to sit in a room with another person to hash it out. In this case, I was able to sit down and plan every shoot with the art director and craft a visual campaign for Jumbo, the Tufts admissions magazine, from start to finish, getting to play the producer role that photographers don’t often get to do.

As all of the centerpiece shoots started to come together, it was pretty clear that this issue would be a winner, and the interplay between the layout and the photos really shined. You see the complete issue over at Tufts Admissions.

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Tufts Admissions Jumbo Magazine Spring 2014 (Kelvin Ma)

Spring Semester at Tufts

I fully recognize the disconnect in my writing about the spring semester in mid July, but better late than never, right?

This past spring at Tufts featured fairly diverse range of coverage, from our big centerpiece events like Commencement, National Championships and a whole lot of portraits. This is just a snippet of the hundreds of assignments I shot between January and May.

01/08/2014 - Medford/Somerville, Mass. - Credentials clerk Pat Roderick makes room on the shelves in Bendetson Hall for more applicant files on Jan. 8, 2014. With the Jan. 1 application deadline passed, staff are now scrambling to get all mailed materials filed and sorted for admissions officers to review. (Kelvin Ma/Tufts University)

01/08/2014 – Medford/Somerville, Mass. – Credentials clerk Pat Roderick makes room on the shelves in Bendetson Hall for more applicant files on Jan. 8, 2014. With the Jan. 1 application deadline passed, staff are now scrambling to get all mailed materials filed and sorted for admissions officers to review. (Kelvin Ma/Tufts University)

01/22/2014 - Somerville, Mass. - Edwin Diaz, E14, poses for a portrait at Cohen Auditorium on Jan. 22, 2014. Diaz, who hopes to work in robotics or automation upon graduation, is also active with the Blackout step dance troupe. (Kelvin Ma/Tufts University)

01/22/2014 – Somerville, Mass. – Edwin Diaz, E14, poses for a portrait at Cohen Auditorium on Jan. 22, 2014. Diaz, who hopes to work in robotics or automation upon graduation, is also active with the Blackout step dance troupe. (Kelvin Ma/Tufts University)

03/05/2014- Boston, Mass. - Amanda Merikas, D15, looks over her poster one last time before presenting at Bates Andrews Research Day on Mar. 5, 2014. (Kelvin Ma/Tufts University)

03/05/2014- Boston, Mass. – Amanda Merikas, D15, looks over her poster one last time before presenting at Bates Andrews Research Day on Mar. 5, 2014. (Kelvin Ma/Tufts University)

04/10/2014 - Medford/Somerville, Mass. - Brad Wong, A17, and Rob Jacobson, A16, celebrate with fist pumps after scoring against Connecticut College in their NESCAC tennis match at the Voute Tennis Courts on April 11, 2014. (Kelvin Ma/Tufts University)

04/10/2014 – Medford/Somerville, Mass. – Brad Wong, A17, and Rob Jacobson, A16, celebrate with fist pumps after scoring against Connecticut College in their NESCAC tennis match at the Voute Tennis Courts on April 11, 2014. (Kelvin Ma/Tufts University)

04/07/2014 - Medford, Mass. - Alex Blum, A10, of the Rugged Communications team presents at the Tufts $100k New Ventures Competition on April 7, 2014. (Kelvin Ma/Tufts University)

04/07/2014 – Medford, Mass. – Alex Blum, A10, of the Rugged Communications team presents at the Tufts $100k New Ventures Competition on April 7, 2014. (Kelvin Ma/Tufts University)

04/21/2014- Natick, Mass. - Members of the Tufts field hockey team are greeted by Tufts Marathon Team coach Don Megerle at Mile 9 of the 2014 Boston Marathon on April 21, 2014. (Kelvin Ma/Tufts University)

04/21/2014- Natick, Mass. – Members of the Tufts field hockey team are greeted by Tufts Marathon Team coach Don Megerle at Mile 9 of the 2014 Boston Marathon on April 21, 2014. (Kelvin Ma/Tufts University)

04/19/2014- Medford, Mass. - Amir Mosallaie poses for a portrait on the set of his film, "Chasers," in his apartment on April 19, 2014. Chasers, in which Mosallaie is both acting and directing, is part of a trilogy, focusing on the lives of young adults. (Kelvin Ma/Tufts University)

04/19/2014- Medford, Mass. – Amir Mosallaie poses for a portrait on the set of his film, "Chasers," in his apartment on April 19, 2014. Chasers, in which Mosallaie is both acting and directing, is part of a trilogy, focusing on the lives of young adults. (Kelvin Ma/Tufts University)

05/09/2014 - Medford/Somerville, Mass. - Ben Helm, E14, shows off his muddy face during a rainy pitstop at the Campus Center during the 2014 Provost Century Ride on May 9, 2014. (Kelvin Ma/Tufts University)

05/09/2014 – Medford/Somerville, Mass. – Ben Helm, E14, shows off his muddy face during a rainy pitstop at the Campus Center during the 2014 Provost Century Ride on May 9, 2014. (Kelvin Ma/Tufts University)

04/25/2014 - Somerville, Mass. - Biology graduate student Julia Pilowsky shows off her mohawk at the 16th Annual Graduate School of Arts and Sciences and Engineering Student Awards at Granoff Music Center on April 25, 2014. (Kelvin Ma/Tufts University)

04/25/2014 – Somerville, Mass. – Biology graduate student Julia Pilowsky shows off her mohawk at the 16th Annual Graduate School of Arts and Sciences and Engineering Student Awards at Granoff Music Center on April 25, 2014. (Kelvin Ma/Tufts University)

5/18/2014 - Medford/Somerville, Mass. - Tufts President Anthony P. Monaco walks down the stairs in Ballou Hall to lead Tufts' Commencement activities on May 18, 2014. (Kelvin Ma/Tufts University)

5/18/2014 – Medford/Somerville, Mass. – Tufts President Anthony P. Monaco walks down the stairs in Ballou Hall to lead Tufts' Commencement activities on May 18, 2014. (Kelvin Ma/Tufts University)

05/18/2014 - Somerville, Mass. - Ifedayo Akinyemi, MPH14, dances her way out of the Phase II ceremony for the School of Medicine's Public Health and Professional Degree program with her degree at the 158th Commencement for Tufts University on May 18, 2014. (Kelvin Ma/Tufts University)

05/18/2014 – Somerville, Mass. – Ifedayo Akinyemi, MPH14, dances her way out of the Phase II ceremony for the School of Medicine's Public Health and Professional Degree program with her degree at the 158th Commencement for Tufts University on May 18, 2014. (Kelvin Ma/Tufts University)

05/18/2014 - Medford/Somerville, Mass. - Students line up to receive their degrees at the Phase II ceremony for the Friedman School of Nutrition at the 158th Commencement for Tufts University on May 18, 2014. (Kelvin Ma/Tufts University)

05/18/2014 – Medford/Somerville, Mass. – Students line up to receive their degrees at the Phase II ceremony for the Friedman School of Nutrition at the 158th Commencement for Tufts University on May 18, 2014. (Kelvin Ma/Tufts University)

05/18/2014 - Medford/Somerville, Mass. - A member of the undergraduate class of 2014 thanks her parents during the 158th Commencement for Tufts University on May 18, 2014. (Kelvin Ma/Tufts University)

05/18/2014 – Medford/Somerville, Mass. – A member of the undergraduate class of 2014 thanks her parents during the 158th Commencement for Tufts University on May 18, 2014. (Kelvin Ma/Tufts University)

Champions

05/25/2014 - Baltimore, Md. - Nate Marchand, A14, pumps up his teammates in the locker room before taking the field in Tufts' 12-9 win over Salisbury to win the NCAA Division III Men's Lacrosse National Championship game at M&T Bank Stadium on May 25, 2014. (Kelvin Ma/Tufts University) (Kelvin Ma/Tufts University)

05/25/2014 – Baltimore, Md. – Nate Marchand, A14, pumps up his teammates in the locker room before taking the field in Tufts' 12-9 win over Salisbury to win the NCAA Division III Men's Lacrosse National Championship game at M&T Bank Stadium on May 25, 2014. (Kelvin Ma/Tufts University) (Kelvin Ma/Tufts University)

It’s been a bit of a tradition as of late at Tufts where Commencement season also culminates with an NCAA Championship run for one of our sports teams. As it so happened this past Memorial Day weekend, Tufts had three teams competing for their respective crowns.

My assignment was to follow the Jumbos men’s lacrosse team as it traveled to Baltimore to compete for the NCAA Division III National Championship against Salisbury. The men’s lacrosse team has been no stranger to the national stage, having won the National Championship in 2010 and losing in the title game in 2011. They played Salisbury both times, as well, so the 2014 tilt would at least break the tie for the series, at least for now.

The story for this crew came from its seniors, who were freshmen when they lost in 2011. Having had that taste, they were eager to come back and cap their college careers with a championship ring. The task would not be easy, though, as Salisbury had the pedigree of 10 National Championships. At least that’s what everyone was supposed to think.

The supposed underdogs, the Jumbos took care of business in the title game. Playing the first half to a tie, but exploding after adjustments at the intermission with a 7-1 run in the third quarter and never looking back.

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